Measure what matters (part 1)
Seed Round Metrics
The following are the minimum metrics that DTC and SaaS companies typically need to meet in order to secure a seed round led by an institutional VC, which usually falls within the $1.5M-$4M range. While founders who have a proven track record may be able to raise funds prior to reaching these benchmarks, it's still helpful to keep them in mind as a reference point. However, it's worth noting that the early-2022 downturn has led to a significant market correction, which has resulted in fluctuating KPIs, so these should be considered as guidelines rather than rigid rules.
The metric you should focus on depends on your specific business
It's important to identify the one metric that is most crucial to your company's success and around which you can rally your team. This is your "North Star" metric. For example, Facebook's North Star is active users, while for WhatsApp, it is the number of sends, for eBay, it is gross merchandise volume, and for PayPal, it is total payment volum…